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Made by hand. Every one.
Chinese silk embroidery — kits, florals and accessories, each piece unique.
Rooted in Britain's great institutions
Our embroidery kits are endorsed by the Royal School of Needlework at Hampton Court Palace, and our next collection is created in collaboration with the British Library.
Craft that carries meaning
Objects madeto keep, gift, and pass down.
Some gifts cannot be rushed. The ones we treasure take time, care and meaning — a peony opening in silk thread, a story finished by hand. That belief brought together two women, both surnamed Zhou (Chou — in Chinese, also the word for silk): one the inheritor of a three-generation Chinese embroidery legacy, the other a curator with a British sensibility. Royal Chou is a research-led luxury embroidery house — slow-made, silk-inspired gifts and cultural experiences that combine heritage craft, symbolism, modern design and a refined East–West story. Kits to learn, heirlooms to gift: every stitch invites you to see the world through fuller perspectives — and to pass beauty on.
Proven heritage
What we create for our customers
From bespoke commissions to museum-level embroidery kits, every piece is rooted in documented technique and made by hand. These are the types of works clients trust us with.
Self-Portrait, 2025 — Joni Zhou & Rachel Liang. Silk embroidery on silk, 60 × 90 cm.
Selected for Fragile Threads, 2027
Created by our master embroiderer Joni Zhou with artist Rachel Liang, Self-Portrait (silk embroidery on silk, 60 × 90 cm) has been selected for Fragile Threads — a programme led by the Royal School of Needlework confronting climate change and species loss through hand embroidery. See it at Bankside Gallery, London, 23 February – 7 March 2027.
Springs and Autumns on the Ridge (脊上春秋) — mulberry silk, ceramic and needle, 120 × 126 cm.
Joni Zhou, Master Embroiderer
Joni Zhou has spent four decades at the needle — a four-time gold medallist of China's Hundred Flowers Craft Award, art college professor, and teacher to more than two thousand students. Her work has been shown in over ninety exhibitions worldwide, and in October 2025 she lectured at the Royal School of Needlework. Her award-winning Springs and Autumns on the Ridge translates the ceramic roof ridge of Hong Kong's Lu Ban Temple into silk: over 300 thread colours, ten months in the making.
The Collector's Room
Chinese silk embroidery — kits, florals and accessories, each piece unique.
Trusted by Icons and Leaders
Worn by those who know. Celebrated by those who care.
Dr Peng, First Lady of China
Wearing a gown embroidered by our master embroiderer
Maye Musk (Supermodel & Author)
Wearing our Auspicious Butterfly Scarf
Deirdra Morris (Art Director/ Writer)
Loving our Cherry Embroidery Kit
Jackie Tsai (Leading Multimedia Artist)
Inspiring insights on merging art trends
Krishna Patel (Entrepreneur)
Collecting our Embroidery Art Panel
Best-dressed winner in our scarf
At Shakespeare's Globe Theatre
Jacqueline Simcox (Chinese Textile Expert)
Supporting our work in silk embroidery
Royal Chou Q&A
Shipping
We offer free standard shipping on all orders over £99. Standard delivery takes 3-5 business days within the UK.
Yes, we ship worldwide. International shipping costs and delivery times vary by destination. Please see our shipping policy for full details.
Absolutely! Once your order ships, you'll receive a tracking number via email so you can monitor your package's progress.
Personalisation
We offer custom embroidery, monogramming, and bespoke sizing. Our skilled artisans can add initials, names, or custom designs to most of our products.
Personalised items require an additional 5-7 business days for completion. We'll notify you when your custom piece is ready to ship.
Yes! For complex personalisation requests, we'll send you a digital proof for approval before beginning production.
Materials
We use only the finest materials including premium silk, organic cotton, and sustainable bamboo fibres. All our fabrics are ethically sourced and environmentally conscious.
Sustainability is at the heart of everything we do. We use eco-friendly materials, minimal packaging, and support fair trade practices throughout our supply chain.
Yes, we offer fabric sample sets for £5 (refundable with your first order). This helps you feel the quality and see the true colours before purchasing.
Care & Returns
Each item comes with specific care instructions. Generally, we recommend gentle hand washing or dry cleaning for silk items, and machine washing on delicate cycle for cotton pieces.
We offer a 30-day return policy for unworn items in original condition. Personalised items cannot be returned unless there's a manufacturing defect.
Yes, we offer repair services for our products. Contact our customer service team with photos of the damage for a repair quote and instructions.
